What is Patreon?
Patreon is an internet-based crowdfunding platform that allows creators to build a subscription service for their content. Created in 2013, by Jack Conte and Sam Yam, the platform is particularly popular among artists showcasing their work digitally (e.g. through YouTube). Many of these artists survive off ad-based revenue and Patreon was built to eliminate this reliance, allowing creators to gather sponsorship direct from fans (rather than clicks-per-ad) so they can focus back on their work.